WORLDS BEST AD FOR 2014!

The Best Advertisement Ever 2014

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The author has presented to me emotionally about giving to people who have nothing. He/She has started the ad with a caring choice of a man that placed a dead plant onto some pouring water.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	The author has used a mother and a daughter living in the streets, and a man comes up to donate money to the girl. This catches the audience's attention because people will think the man is so compassionate and generous. At the end everyone changed. All the people who the man helped is now happy.
Pathos – Appeals to the audience’s emotions	Yes	The author has cleverly repeated the same actions the man did to see the change of the people who he helped.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer has written that the dog is an abandoned dog and the man came to help the dog to eat. At the end the dog was a loyal pet to the man.
Kairos – Builds a sense of urgency  for the cause	Yes	The author has made the man help all the people who needs help. This gets the audience attention that there are people who have a lot and should give to the poor.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No	The author gave his/or own perspective about giving or helping.