Delicious Eggs!

L.I. We are learning how to catch our audience's attention by using ethos, pathos and logos.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly uses the phrase “DON'T GET CAUGHT!” To open the advertisement and repeated throughout the ad.
Big Names –  Mentions experts and important people to support the argument	Yes	This ad has the name Cadbury which is a New Zealand company that is world famous for its production of quality tasting chocolate.
Ethos – Tries to build trust and credibility	Yes	The author uses the word “Angel” to the little girl, to catch the audience attention because people will think she's innocent.
Pathos – Appeals to the audience’s emotions	Yes	The writer has described to me about what's inside the egg and how irresistible Cadbury Creme Eggs are.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer has written that the little girl(Angel) has a secret love, which people will think who and what is her love.
Kairos – Builds a sense of urgency  for the cause	Yes	The author has spoken to the audience that the eggs will ultimately kill you away, which means you will love it.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No	No research